Will a Permanent International Health Care Marketplace Work?

by Julie Kirst 2/23/2009 8:40:00 AM

In my February Up Front column, I wrote about the planned World Product Centre (WPC) in New York that investors have billed as “the world’s first permanent international health care marketplace and education centre.” Within the 1.5 million-square-foot building, fully equipped showrooms will enable vendors to demonstrate the compatibility of their products with clinical connectivity and interoperability standards. The WPC will include educational facilities for accredited continuing medical education programs, media centers, technology labs, traditional office space, and space for health care events. The joint venture includes the participation of—along with other organizations—the Greater New York Hospital Association.

What do you think about this plan? Will it streamline your work and make device acquisitions easier? Does it make sense to have a facility that brings together—in one location, under one roof, year around—the many sectors that contribute to the success of health care? I’ll be looking forward to your comments.  

 

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Comments

Posted by Ismael Cordero, 2/26/2009 9:13:50 AM

I visited the WPC website and although it appears to be a good idea for demonstrating and showcasing medical technology and for providing education, it looks to me like an expensive and flashy marketing venue.

Certainly, flying personnel to NY, where accommodations are expensive, to see products on display cannot be affordable to most hospitals. Furthermore,  the costs of exhibiting in such a luxurious looking venue will most likely be transferred to the customers in the prices of the products they buy.

In these tough economic times, a more useful effort would be for vendors to provide transparent and uniform equipment and systems pricing.

Posted by John Fortunato, 3/5/2009 6:40:50 AM

I admire the fact that New York City is trying to promote this idea but I am skeptical of its success.

The proposed location is not easily accessible by mass transportation which would hinder the facility's ability to attract qualiified personnel to work there. In addition, as the neighboring Jacob Javits Convention Center has proved, it takes more than an architectually impressive building to become a viable destination for national travelers.

The previous writer has it correct in saying that New York's expensive accomodations are a real detriment to this venture.

Posted by Articles Trader, 3/9/2009 5:32:15 PM

That is a great idea! The WPC should really include educational facilities for accredited continuing medical education programs, media centers, technology labs, traditional office space, and space for health care events.

Posted by Doug Sharp, 3/17/2009 10:50:19 AM

If the WPC does happen as planned, it would be the absolute formost destination for anyone in a health care facility that specifies and chooses medical equipment, especially for a new facility.  Therein lies an inherent problem- how many places will be able to plan and build multi-million dollar facilities in the present and future economies?  Healthcare will surely be limited as to spending, hiring, and building new hospitals or additions.

As for the location of New York City, I can think of many worse locations within the United States.  NYC may be the place that could actually pull this off, even with the price of visiting the Big Apple.  If you for instance are in Amsterdam and want to visit the WPC, would you rather go to NYC or a smaller city in the US with much less to see and do?  NYC, as much as I really dislike it, would draw the visitors.  My choice would be Chicago or Boston, but NYC is fine.

I hope this plan works and good luck!

Posted by SmartCookieHere, 4/6/2009 3:40:53 PM

As I see it, many things sound good in theory but no so much in practice.  

I am curious to know what if anything was considered before putting this thought to paper and blue print?  As previously mentioned, the current economic climate does not seem to be conducive to large-scale construction projects which would include the "Mega-Medical Mart" they are proposing.  The thing that has me wondering more than anything else is oversight.  It would seem that this is just another way for the health care giants like GE,  Philips, and Siemens to hock their wares.  After all, a real estate venture in NYC isn't going to be cheap and let's face it, the "little" guys are having enough trouble keeping the doors they have open, let alone adding retailish space in the "All Things Health Care Superstore" to their budgets.  Is there going to be any oversight to ensure that the best and finest products are going to be showcased, regardless of the vendor size or name?  If not, I don't see how it really helps educate everyone about all the best technology available, it just becomes another platform for the companies with the highest market shares to keep their market shares.  

Now before you tell me that is how capitalism works and tell me that the Health Care Big 3 bring the greatest advancements to the industry/community, for argument's sake, I concede that.  I just think that if they are going to claim it to be “the world’s first permanent international health care marketplace and education centre" then there needs to be some checks and balances.  

Posted by articles trader, 5/26/2009 6:32:01 PM

          That plan will probably in demand.

Posted by Individual health insurance, 9/10/2009 12:39:32 PM

I think the centre sounds like a pretty good idea. It would be a good resource for healthcare professionals. I don't think it would be like what smart cookie said and be a "mega medical mart". It would be more of a place to showcase latest advancements and provide education.

Posted by Milet, 5/26/2010 5:49:10 AM

This advancement will definitely make device acquisitions quicker. A facilities that includes a variety of services in one location creates a great health-care resource for everyone to use.

  

Posted by Anti Snoring Pillow, 8/6/2010 2:38:56 AM

Of course it will streamline the work and make device acquisitions easier,there is no doubt

Posted by self health insurance, 10/1/2010 10:19:06 AM

That is a great idea! The WPC should really include educational facilities for accredited continuing medical education programs, media centers, technology labs, traditional office space, and space for health care events.

Posted by Temporary Health Insurance, 3/17/2011 4:12:59 PM

Cleveland, Ohio appears to be moving forward with this concept, and it is being called the Medical Mart.  Tied in with the Cleveland Clinic, and its educational and internship opportunities, their new convention center will house conventions and those offering equipment to health care professionals.  It's a great concept.  Are you sure they did not read your post first?  Smile

Posted by Exam Cram, 1/12/2012 1:28:11 AM

I think it depends on market of that niche of the markerplace where it located.

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