EDGE Medical Devices announces its receipt of the 2010 North American Enabling Technology Award in Digital Radiography (DR) from Frost & Sullivan in recognition of EDGE’s Plasma DR readout technology, which is used in its flat-panel detector and universal retrofit kit.

Frost & Sullivan’s Best Practices Awards are presented each year to companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices.

Through its research, Frost & Sullivan concluded that EDGE’s Plasma DR technology addresses one of the key factors that has restrained growth in the digital radiography market.

“Reducing prices while maintaining high image quality standards is necessary for penetrating new end-user segments and for driving further market growth in DR,” said research analyst Roberto Aranibar. “With plasma DR technology, EDGE Medical Devices has successfully addressed the challenge of high costs in DR while improving the quality of obtainable images. EDGE Medical Devices has enabled the full potential of direct conversion as a technology to be realized at an affordable cost.”

“We are pleased that Frost & Sullivan has recognized the significance and potential that EDGE’s Plasma DR technology brings to the radiography market,” said EDGE Medical Devices CEO, Albert Zur. “Our unique approach allows hospitals, medical centers, and imaging facilities of all sizes and budgets to realize the benefits of affordable digital radiography without compromising quality.”

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